Sending Lots of Love To All Our Get4x Users on this Special Day!
February in 2017 marks an extremely special month for us here at Get4x. Not because it’s the season of love, but rather because we’ve hit not one, but two extremely exciting milestones!
#1. Welcoming 35,000 Registered Users
We’ve been watching this number trend upwards for a while and today, we are incredibly pleased to announce that we now have more than 35,000 users that are registered on Get4x!
We launched Get4x in the app store in Singapore in late 2012 and we have come a long way since with our product seeing several iterations, a slew of new features, as well as new city launches.
In 2016, we launched Get4x in Bangkok, Hong Kong and Mumbai in phase one of our expansion, and in the later half of the year we launched Get4x in Bali, Kuala Lumpur, Pattaya and Phuket as part of our phase 2 expansions based on the feedback from many of our users. We’re targeting another 5 new cities before mid-2017, which means you can continue to use Get4x in more cities when you travel to find the nearest and best exchange rates around you. You’ll have to wait another month or so to see exactly where we land though!
If you have been around since day 1 when we launched in beta, you would be familiar with how much our product has changed. Last year, we were extremely pleased to unveil our brand new site, featuring new city maps, so you can easily pinpoint the nearest and best place to exchange your currency. Logging in as a registered user not only provided you with detailed contact information for the money changer, but indicative rates, so you could easily gauge how much you could get from exchanging currency with money changers in a particular area.
#2. 100 Million in Unique Booking Intentions
Search has always been a very core experience of our product. After all, as a user, you need to indicate the amount and type of currency you are searching for before we can surface the relevant money changers for your reference. 2016 was the year we began tracking this particular metric of the amount of currency all our users have searched for through Get4x – we call this metric, Unique Booking Intentions. Unique Booking Intentions or UBI is really meant to measure the amount of currency exchanges Get4x users intend to transact with money changers before their travels. Now, in less than a year since rolling out this metric, we’re pleased to announce that we have reached USD 100 million in unique booking intentions, which serves as a great testimony to how quickly we are growing and how core this service remains to many of our loyal users!
Aside from the usual amount and type of currency that users are regularly searching for, we added some advanced search filters in 2016. Now, you can locate money changers and their associated rates by their name, as well as various neighbourhoods they have set up shop in since people tend to search differently once they become a regular user of our site.
In the course of a single day, money changers may change their rates several times based on mid-market rates. Aside from allowing our users to search for rates wherever they were and from whatever device they chose, we wanted to ensure that they would be able to get the rates that they had seen even if they were not in the vicinity of a money changer. Since our launch, we have been working closely with the money changer community to not only offer you live rates, but a booking feature, so you can lock-in a favourable exchange rate at which you can exchange currency. In 2016, we decided it was time to revamp our existing booking feature.
Now, you are able to send a request directly to the money changer that you wish to book from, based on the live outlet rates they currently offer. Optimizing the booking process in this manner ensures that money changers only receive requests from customers that are serious about booking, which increases the chances of a transaction being successfully completed – to the mutual benefit of both money changer and Get4x user.
We’ve come a long way since our early days in 2012, and we wanted to take a moment to recap our achievements in 2016, as well as show our love and appreciation for the traveller’s community this month. Thank you for all your support and encouragement over all these years, without which all that we have done would not be possible. Here’s to our next 35,000 users and next USD 100 million in unique booking intentions!
Celebrate with us this month! Search and Save on Get4x today!